New Microsoft CEO Satya Nadella is in the process of making his own stamp on Microsoft, which appears to herald a new restructuring of Microsoft, just months after their last one under outgoing CEO Steve Ballmer.
He posted an open letter, ostensibly for employees, and for those focussed on Windows Phone he writes:
Device OS and Hardware: Our Windows device OS and first-party hardware will set the bar for productivity experiences. Windows will deliver the most rich and consistent user experience for digital work and life scenarios on screens of all sizes – from phones, tablets and laptops to TVs and giant 82 inch PPI boards. We will invest so that Windows is the most secure, manageable and capable OS for the needs of a modern workforce and IT. Windows will create a broad developer opportunity by enabling Universal Windows Applications to run across all device targets. Windows will evolve to include new input/output methods like speech, pen and gesture and ultimately power more personal computing experiences.
Our first-party devices will light up digital work and life. Surface Pro 3 is a great example – it is the world’s best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem. That means at times we’ll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.
The post appear to confirm an ongoing commitment to Windows Phone, and earlier in the letter Nadella talks about an platform approach which seems counter to the idea that Microsoft will dump their own platform for Google’s for example.
Microsoft did however promise cross-platform apps and apps which partition between work and life. He also promised Microsoft will work faster and more efficiently, and he concludes:
Nothing is off the table in how we think about shifting our culture to deliver on this core strategy. Organizations will change. Mergers and acquisitions will occur. Job responsibilities will evolve. New partnerships will be formed. Tired traditions will be questioned. Our priorities will be adjusted. New skills will be built. New ideas will be heard. New hires will be made. Processes will be simplified. And if you want to thrive at Microsoft and make a world impact, you and your team must add numerous more changes to this list that you will be enthusiastic about driving.
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