Microsoft is getting serious about Windows Phones more than ever. After series of developer events to promote its platform among developers now Microsoft is targeting VAR,Channel Partners,etc. to sell the devices which comes to market all over the world this fall. Enterprise customers are going to be equally important as consumers for them to make WP7 a success. As part of that Microsoft is highlighting WP7’s integration of SharePoint, Exchange, Office, BPOS available simply out of the box. During the SMB Nation conference in Las Vegas, Cindy Bates,Microsoft’s VP of US Small and Medium Business & Distribution previewing a WP7’s commercial said

“It will be the best business phone out there.”

Also some of the highlights of her speech,

Microsoft previewed some forthcoming CRM Online 2011 enhancements, including integration with Windows Phone 7.

Microsoft will link its CRM cloud strategy the Windows Phone 7 mobile launch in a bid to compete more aggressively against Salesforce.com and NetSuite.

Microsoft’s strategy is to deliver anytime, anyplace, any screen productivity to SMB channel partners and their customers. That strategy includes building close links between Windows Phone 7 and Microsoft’s cloud applications.

Microsoft has sent out invites to some of their partners for WP7 for SMB launch  event at various cities like Los Angeles, Atlanta, Austin,etc. The event invitation goes like this

You’ve been cordially invited to attend the
Windows® Phone 7 launch event for small and midsize companies

The Windows Phone 7 launch event provides executives with the opportunity to experience the new Windows Phone.

This exclusive event will preview Windows Phone 7 integration with Microsoft® SharePoint® 2010 technology, Microsoft® Exchange, Cloud Computing, and social media.
The event will provide attendees with a chance to:
• See how the new Windows Phone can improve your productivity
• Experience a live lab with the phone
• Engage with Microsoft and Mobile Operator Partner executives

Last week Microsoft has made available of Mobility Kits for download.It includes content to discover how Windows Phone 7 helps you and your employees stay productive, keep in touch, and protect your information. They have three separate mobility kits targeting Small Business, Enterprise and one for Windows Mobile 6.5 (Yup).

Source : thevarguy and various Microsoft sites.

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About Pradeep Viswav

Pradeep was a Microsoft Student Partner when he was pursuing his Computer Science & Engineering degree. He now works for a MNC. He is passionate about technology and loves to share his knowledge with people. People used to mention him as “A Geek who is not Nerd”. He was fascinated by the Metro Design language and Windows Phone which made him to follow and develop applications for it. Follow him at twitter.com/pradeepviswav

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