Windows Phone 8 Nominated for 2013 Designs of the Year, Apple snubbed
The Windows Phone Metro design team can add another feather to their cap.
Windows Phone 8 has just been nominated for a U.K. Design Museumâ€˜s 2013 Designs of the Year award, an honour it is sharing withÂ luminariesÂ such as the Olympic Cauldron by Heatherwick Studios.
Commenting on the decision, Pete Collard, the exhibitionâ€™s curator said:
â€œThe language that Windows Phone 8 presents is a very digital language, it says â€˜this is digital information presented on a smartphone,â€™ and as such is not trying to bring in other cultural ideas.â€
â€œIt is a nice, clean, pure color, interface. The tiling system is intuitive. It is not over-designed to bring in other narratives from other objects.â€
He contrasted it with some of the Apple products.
â€œWhat was Apple doing in bringing in the faux-leather look? Were they suggesting that people miss their old leather books?â€ he asked.
The exhibition featuring all the nominations will open on March 20, with the winners from each category and one overall winner to be announced in April. Last year the award was won by design studio BarberOsgerby for the London 2012 Olympic Torch
He said the exhibition was a snapshot of design for 2012. â€œWe are now in the sixth year of the exhibition. We can look back and see things that went on from strength to strength, or others that it was the only year there was any interest.â€