Windows Phone gamers tend to be the biggest spenders
The Electronic Entertainment Design and Research (EEDAR) has released some figures showing that Windows Phone users tend most often to be game players on their devices, and that they tend to spend more than other platforms on games.
According to data from EEDAR’s 2012 Mobile Syndicated Reports, sent to GamesIndustry International, Windows smartphone users "consistently outspend their peers" with almost 10 percent of Windows gamers spending more than $25 a month compared to just four percent on both iOS and Android.
They also had the highest percentage of users spending between $5 and $25, at 28%.
Overall only 21% of Windows Phone users are non-gamers, the lowest percentage of the mobile platforms.
EEDAR notes that in US there are 4.5 million Windows Phone smartphone gamers, vs 27 million iOS gamers and 34.5 million Android users, meaning despite higher monetization the platform choice for developers are still stacked against Windows Phone.
As EEDAR points out, "In the United States there are roughly 27 million active mobile gamers on iOS and 34.5 million on Android. Even with increased Windows penetration due to the recent releases of Windows 8 and Surface, there’s a stark difference in audience size. There is a world of considerations when choosing a platform including porting costs, but if Windows 8 and Surface can gain significant penetration, it could become a profit driver for mobile and tablet developers."
"Ultimately it depends on the target audience. Does your game rely on a larger, casual fan base? Or would it monetize better in an environment with fewer competitors and consumers who are more willing to spend?
However if Microsoft can keep these percentages while growing its total installed base for Windows devices, developers will certainly have to think more supporting the platform.
Read more at GamesIndustry.biz here.