Windows Phone has double iPhone’s market share in India – Elitist Apple not interested in “junk part of the market”

The IDC has now released the full regional data for Indian smartphone market share in Q2 2013.

The numbers reveal as expected than Android is dominant at 91%, Windows Phone was a distant but growing 5.4%, Apple followed at 2.3%, leaving 1.6% for other, including Blackberry.

This leaves Windows Phone with nearly double the market share of the iPhone in the country, and while Microsoft and Nokia are happy for each possibly user they can add, Apple’s attitude is far from as inclusive.

The iPhone 5C was meant to make the handset more affordable in developing markets, but Apple has little interest in serving demand in the region.

“There’s always a large junk part of the market,”  Apple CEO Tim Cook told Business Week “We’re not in the junk business. I’m not going to lose sleep over that other market, because it’s just not who we are.”

In contrast Microsoft is believed to be hard at work trying to create even cheaper but still good Windows Phones to expand its smartphone market.

“Android powers phones costing Rs 3,000 to Rs 45,000 and that helps it attract a lot of consumers,” said Manasi Yadav, senior market analyst with IDC.

“Windows Phone is steadily growing in India. It is doing good, though the market share is still very low. But we need to give it more time. It is not fair to compare it to Android, which has been around for a longer duration,” added Manasi.

We hope when the time comes when Apple does decide to address the mass of the market in the developing world the people there will recall Apple’s real opinion of them and choose their phone accordingly.

Via Times of India



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Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a Nokia Lumia 920.