Windows Phone hit 6% market share in Australia shrinking market in Q2 2013
The IDC has released some regional data for Australia for Q2 2013. The data shows an interesting shift in the maturing market, with phone sales down 20% Year on Year and 5% from the previous quarter.
The IDC attributes the contraction in the total market mainly to the declining shipments of so-called ‘feature phones’, where shipments fell by over 45% compared to last year, but there is also increasing signs that the phone market has saturated in the developed world.
Despite this Windows Phone and Android grew their share of the market, with Windows Phone hitting 6% of the market. A total of 2.6 million handsets was shipped to the region in Q2 2013, for about 156,000 Windows Phones shipped.
iOS dropped to 33% of the market, down from 42% of the market in Q1 and 47% in Q4 2012, showing once again how much steam the OS lost while waiting for new handsets to be released and how dependent the iOS market share is on new releases.
Blackberry’s new handsets also grew their share, but it is likely with all their troubles their Q3 performance will be much poorer, with Windows Phone and the Nokia Lumia 520 likely picking up their share.