Market research company Kantar Wordpanel has released some smartphone market share figures for the 3 months ending October 2013, and as has become the pattern it reads as pretty good news for Windows Phone and increasingly bad news for iOS.
While in the US and Japan the new iPhone was well received, taking 76.1% of sales in Japan and 52.8% of sales in USA, in EU5 the launch hardly moved the needle, going from 14.6% in September to 15.8% in the 3 months ending October 2013, which includes around 40 days of iPhone 5s and 5c sales. The number is also drastically down from 21.2% last year in the same period.
“Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected, as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5s and 5c,” said Dominic Sunnebo, strategic insight director, Kantar Worldpanel ComTech.
Windows Phone on the other hand officially edged over the the 10% mark to settle at 10.2%, and doubled its market share from a year ago, when it was only 4.7%.
In EU most of Windows Phone sales were from the lower end, with Sunnebo saying:
“In Britain, almost three quarters of Nokia Lumia sales in the latest period were low-end devices such as the Lumia 520 and 620 — a pattern that is similar across other EU markets.”
In UK Windows Phone nearly crested the 12% smartphone share mark, nearly 3 times as much as in 2012, and iOS once again disappointed compared to the previous year.
In Australia Windows Phone was down from its recent high of 7.3% this is understandable given the arrival of the new iPhones.
In terms of ownership 2.8% of Australians owned Windows Phones, vs 33% for Android, 26.8% for iOS, feature phones 31.4% and Blackberry and “other” less than 1%.