Windows Phone outsold the iPhone in China in August says analyst

We can count (briefly) China as one of the list of countries where Windows Phone has been outselling the iPhone, if we believe analyst Counterpoint Research, who released some figures regarding what is likely the biggest smartphone market in the world.

According to the company 30 million smartphones were sold in August alone there, mostly low-end Android devices which took 96% of the market.

While Samsung was the biggest seller, it only managed 15% of the market, due to strong competition from local companies like Lenovo, Huawei, Coolpad, Xiaomi, and ZTE.

The other 4% was shared by Apple and Windows Phone, with Nokia surpassing Apple and iOS due to the very successful Nokia Lumia 520. The release of the new iPhone 5s and 5c range is however likely to reverse this (hopefully temporarily).

The premium smartphone market has been shrinking in China, with operators moving subsidies to low-end and mid-range devices, with the real volume growth in the sub-$200 category.  91% of handsets sold are now smartphones, showing that the replacement of the feature phone market is nearly complete.

Nokia has previously said China is their biggest market for Lumia handsets. Hopefully their new range of Windows Phones to be announced later this month will continue to find favour in the region, and make iOS’s resurgence shot-lived.

Via Telecompaper


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Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC™s. He is currently sporting a Nokia Lumia 930.