Wired on Microsoft’s Windows Phone 7 strategy: “Suck it, iTunes and Android.”

July 14, 2010 | By Surur

Microsoft has a comprehensive cloud strategy for Windows phone 7 Windows Phone 7 is garnering some quite positive press, and recent announcements has convinced Wired that Microsoft does have a plan to be competitive with the iPhone and Android.

What has won them over was the wireless and cloud features of the OS, ranging from WIFI synching with Zune on the desktop, cloud synching to Windows Phone Live, Microsoft’s social networking integration and its free Find My Phone service. Brian X. Chen from Wired notes the same feature costs $100 on the iPhone, and does not exist integrated on Android.

Apple’s lack of a cloud strategy is felt to be the company’s biggest weakness.

Wired quotes Matt Buchanan, a writer of Gizmodo.

“You can sum up the most frustrating thing about being an Apple customer in three little words: ‘Connect to iTunes,”

“Microsoft’s activities in the cloud are really key in terms of its competition versus Apple and of course Google,” said Ross Rubin, a consumer technology analyst at NPD Group. “While there’s certainly a lot of overlap with Google in terms of the places where they’re competing head-on — photo sharing, e-mail services, etc. — Microsoft has really integrated part of what Apple has sought to make a premium offering with MobileMe.”

Summarizing Microsoft’s message to iPhone, Brian calls it:“Suck it, iTunes and Android.”

About Surur

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a HTC 7 Trophy.

Tagged cloud, microsoft, windows phone 7

http://twitter.com/javiergc @javiergc

i think they are coming back! I hope they do great so it can be one of the biggest comebacks.
ps. im already waiting till the holidays for one.
Morid

Yeah, its gonna be the come back kid of 2010. If MS properly integrate Xbox LIVE and XBLA titles, it will instantly win millions of xbox owners in a flash! This together with cloud services will uniquely postion WP7 in the market place. Android is too fragmented and democratic, iPhone is too closed and dictatorial. WP7 is in the middle and hits the right balance.
VIW

wow, the ms fanboys are out in force today. wtf is "too democratic"? If you dislike freedom so much, move to China.

While the UI is certainly very different, it remains to be seen how usable the release phone models ultimately are. I would wait and see.

http://twitter.com/adamUCF @adamUCF

Not sure I understand the wait and see mentality. They've shown off most of the OS. Many people outside MSFT have used the devices (including myself). The emulator is there for all to see. Yea, you may not be able to actually use it full time as your primary phone but it's not hard to see how usable it will be. I'm sure there will be a few unforeseen annoyances but with their update structure the way it is, MSFT will be able to fix them rather quickly.

http://twitter.com/adamUCF @adamUCF

You should probably adjust the link to be to the actual article as it won't be on the front page forever… http://www.wired.com/gadgetlab/2010/07/windows-ph…

Surur

Thanks, will do.

http://twitter.com/SelAromDotNet @SelAromDotNet

I'm for one am excited. This really is their last shot, and it looks like they're going all out to make something new and viable.

I'm ready! bring on wp7!
kangu

If WP7 is a success, which it will most likely be, then I will have the honor in bashing all of my friends and other people that I know that said Windows Mobile is a dead, useless OS (which it never was, people just were too dumb to use it).

Jos Dewey

Uh, Windows Mobile IS dead.

This is Windows Phone 7. As much as I liked WM Classic, if WP7 has a hope in hell it's because it's a totally fresh start and departure from past WM.

And it's nice to know you value bashing your friends over technological jealousy. Getting a life is probably a worthy recommendation I can make to you.

tyler

phones amazing-
zune software, not so much
leonel

Yes….this windows 7 phone….SUCKS!!!!!!!!!…….A LOT OF PREVIOUS FEATURES ARE MISSING….AND YOU CANNOT DO MUCH….