Xbox Becomes The Premium Entertainment Service For Microsoft, Zune Brand’s Death Confirmed

Yusuf Mehdi, Chief Marketing Officer of Interactive Entertainment Division at Microsoft today blogged about the role of Xbox going forward and the upcoming E3 event that will showcase some new capabilities and services that Xbox will deliver in the future. He discussed about how Xbox 360 has turned out to be an entertainment hub from a mere gaming console. Also he pointed out that more and more people are spending their time watching videos on Xbox 360 device. And he confirmed that Xbox will become premium entertainment service for Microsoft confirming the death of Zune brand.

This year, Xbox becomes the premium entertainment service for Microsoft. Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favorite games and instant access to your friends. With the launch of Windows 8, we’ll bring Xbox entertainment to everyone. With Xbox on Windows 8 devices, we rapidly accelerate the reach of Xbox entertainment from more than 60 million people to hundreds of millions of people worldwide.

We understand that entertainment has become a multi-screen experience where you and your friends are watching TV, listening to music, and playing games while interacting with your tablets and phones in new ways. We’ve got ideas for making all the entertainment you love more personal, interactive and social across the devices you love—and on the phenomenal Windows 8 devices that are to come.

Are you happy with the death of Zune brand and the new Xbox branded entertainment service from Microsoft ? Let us know in the comments below.

Read his full blog post here.