Xbox LIVE Companion App ad says the magic words–“Only on Windows Phone”

downloadnowMicrosoft have posted this ad for the their new Xbox LIVE Companion App, and while it is pretty cool the best part comes at the end, with the 4 magic words “Only on Windows Phone”.

With comments on the YouTube video such as:

“This is why I want a windows? phone!”

“Everyday, I realize more and more why it was smart? for me to get the Windows phone 7. Its a joy to see the integration often promised. This app is just the icing.”

“I want to install windows Phone 7? on my iPhone 4S ‘:D”

these are clearly the moves Microsoft need to be making to leverage their Xbox success to drive Windows Phone 7 sales.

Microsoft have not reserved much exclusive properties for Windows Phone, choosing wide distribution over boosting their own property. I think the response to the video shows that it is now time for this to stop.

The Xbox Live Companion app can be found in Marketplace here.