Microsoft have posted this ad for the their new Xbox LIVE Companion App, and while it is pretty cool the best part comes at the end, with the 4 magic words â€œOnly on Windows Phoneâ€.
With comments on the YouTube video such as:
â€œThis is why I want a windows? phone!â€
â€œEveryday, I realize more and more why it was smart? for me to get the Windows phone 7. Its a joy to see the integration often promised. This app is just the icing.â€
â€œI want to install windows Phone 7? on my iPhone 4S ‘:Dâ€
these are clearly the moves Microsoft need to be making to leverage their Xbox success to drive Windows Phone 7 sales.
Microsoft have not reserved much exclusive properties for Windows Phone, choosing wide distribution over boosting their own property. I think the response to the video shows that it is now time for this to stop.
The Xbox Live Companion app can be found in Marketplace here.