It seems the Huwei Ascend W1 is not the most secure handset, as hackers on XDA-Developers have manage to load a custom ROM on the device.
Apparently the handset can be set to accept an unsigned ROM, allowing the Custom ROM to be flashed as any other official update.
As of yet there is no obvious implications except for a custom splash screen, but I suspect it will not bee too long before we see a variety of apps from other OEMs and other more nefarious hacks showing up.
See a video of the device booting up after the break.
Read more in this thread at XDA-Developers here.