Yahoo recently offered to give all their employees free smartphones, with a choice between iPhones, Samsung Galaxy S3â€™s and Nokia Lumia 920s.
Now Marissa Mayer, Yahooâ€™s new CEO, has explained why, noting the company had an imperative to move their employees from Blackberries to â€œsmartphonesâ€, suggesting rather strongly and repeatedly that she did not consider those devices to be real smartphones.
During an interview with Fortune’s Patricia Sellers, she explained:
"We literally are moving the company from BlackBerrys to smartphones. One of the really important things for Yahoo’s strategy moving forward is mobile."
Presumably she is not alone, explaining why RIMâ€™s market share in US dropped to only 1.6%.