Yankee Group find AT&T Nokia Lumia 900 customer satisfaction very low
We are pretty used to Windows Phones scoring high in customer satisfaction surveys.
In a small survey of 111 Nokia Lumia 900 users by Yankee Group in May however they found a very different result.
On a 1-5 rating scale, 41% of survey participants scored the handset as a â€œ1â€, with an average score of only 2.5 out of 5.
The handset also scored a Net Promoter Score of â€“50, suggesting the majority of owners would actually recommend family and friend NOT buy the same handset.
Like T-Mobile they found the majority of buyers (61%) were new to smartphones, drawn by the low price, with 37% saying this was their main motivator, rather than the look or user interface of the handset.
Yankee Group analyst Carl Howe also faults AT&T for pricing the device too low. â€œOur survey shows that owners bought the phone because it was cheapâ€”not because of its features, Nokiaâ€™s brand or Windows Phone OSâ€”and that cheap message undid AT&Tâ€™s unique selling proposition for the phone,â€ he wrote.
The handset has a score of 4.7/5 on AT&Tâ€™s website with 95% of buyers saying they would recommend it. This compares with 4.4/5 for the HTC One X with 90% recommendations, and 3.8/5 with a 76% recommendation for the Samsung Galaxy S III, making Yankee Groupâ€™s result pretty confusing.
Do our readers think Yankee Groupâ€™s survey reflects reality? Let us know below.