ZTE has told AllThingsD it intends to bring a Windows Phone to USA this year. The company already produces the low-end but good looking ZTE Tania, which is being sold carrier-branded by SFR in France.
The company will likely take a similar carrier-branded approach in USA.
â€œWe understand the U.S. market is primarily a market driven by the carriers,â€ ZTE U.S. CEO Lixin Cheng said in an interview at last weekâ€™s Consumer Electronics Show. â€œCompared with some of our competitors, we are more willing to customize our product.â€
Cheng noted that Microsoft is a key partner for his company for its current â€œMangoâ€ version of Windows Phone, as well as for its upcoming â€œTangoâ€ low-end effort. ZTE is also interested in what Microsoft has in store with Windows 8.
â€œWe will launch an LTE smartphone, tablet and mobile hotspot, and other data products in the United States,â€ Cheng said. â€œThatâ€™s our strategy this year.â€
The company will deliver both Android and Windows Phone devices however.
â€œWe will make sure we have a wide competence in-house to support both operating systems,â€ Cheng said.
ZTE is currently the world’s 4th largest OEM, and hopes its low-end ambitions will provide it with even more success.
Read more at AllthingsD here.