ZTE promises Windows Phone 7 handsets “according to Microsoft’s agenda”

May 10, 2010 | By Surur

ZTE will also be producing Windows Phone 7 handsets Rapidly growing Chinese handset manufacturer ZTE, currently the 7th largest OEM by volume, but rapidly creeping up to Sony Ericsson and Motorola, is promising to deliver a range of smartphones, including Windows Phone 7 devices soon.

The company, which has 30% of the Chinese market, and 4% worldwide, has been building relationships in the west, and currently ships handsets to 8 of the top 10 carriers in Europe. It has also been growing in Brazil, India and Russia.

While its Android roadmap is clear, the company’s vice president could not be as certain about the ship date of its Windows Phone 7 devices.

Zhang Xiaohong vice president of ZTE’s handset product system business, said : “We will work according to Microsoft’s agenda to release our products.”

When the handsets finally come the likelihood is that they will be operator branded.

“We will continue to release devices under operator-brands in Europe, and will increase the number of products on which we share some branding. Own-branded devices will come further down the line” she said.

Read more about the company’s recent moves at Mobile News here.

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About Surur

Site Admin and Windows Phone enthusiast, he has been using Windows Mobile devices since before they were called PocketPC’s. He is currently sporting a HTC 7 Trophy.

Tagged china, windows phone 7, zte

http://www.facebook.com/Arag0n85 Jose Duque

Operator branded WIndows Phone 7 phones may be very cheap… But that it's not as good move as may seem. People will still beliving that a much higher price iPhone it's much better just because it's more expensive and Apple branded….

http://intensedebate.com/people/Northerngeek Northerngeek

Yep, but that's the way Apple has always worked, they try and convince the world (quite successfully) that with they're products you're getting a BMW and their competitors are Saturns.

However, as long as MS pushes the high end in their adveritising it could really help push people over the edge when they find similar phones cheaper in store.
http://intensedebate.com/people/chinch chinch

iPhone is not really "much higher priced" than an android smartphones though. One can buy a $99 iPhone right now on apple.com which most people wouldn't know the difference from the $199 model. You can find them cheaper on occasion also.

Windows Phone 7 is not a good comparison either since it's not locked to one hardware maker nor one carrier. Nor is Android or even Blackberry (all carriers & non-contract cutrate providers). People need to stop the iPhone references except the important one… good idiot-proof service for mass-market willing to pay.
http://intensedebate.com/people/Northerngeek Northerngeek

Yep, but that's the way Apple has always worked, they try and convince the world (quite successfully) that with they're products you're getting a BMW and their competitors are Saturns.

However, as long as MS pushes the high end in their adveritising it could really help push people over the edge when they find similar phones cheaper in store.

http://intensedebate.com/people/Lennard Lennard

actually it's an age old concept…..that people believes the more expensive a product is the better it is.

http://intensedebate.com/people/Northerngeek Northerngeek

Well yes, I am aware of this, the main reason I point this out though is that Apple have succeeded here where others have failed in the tech industry. Dell has tried to make expensive machines (e.g. the adamo) and got little esteem for it, Apple's carved out a nice bit of the public psyche.

Really it's more than price, it's a visible change that you can attribute that difference in price too (hence why expensive condiments will come in clear containers to show their different appearance, giving an initial indicator to consumers that "wow, that's different")

http://john.com john

operator branded phones are highly favoured by telcos who offer them to corporate customers looking for alternatives to iphone blackberry etc
http://intensedebate.com/people/chinch chinch

Carriers want to sell "data plans" now and lower the entry cost to "smartphones". (not just selling 2 year old junky smartphones either)

iPhone is a unique ecosystem which would fail "clones" and non-exclusivity (remember Mac clones anyone). In short Apple's main selling point is something simple, pretty good and unique. It's why Apple is exclusive to AT&T in the USA since launch and at least thru all 2010. In short someone NEEDING APPLE logo will buy apple. That is not a large % of the world however. They'll take an apple-like experience on their carrier and never look back if a suitable solution was offered.

OTOH Windows Phone 7 will be sold on all carriers worldwide with a few form factors. As the smartphone market continues to grow in 2011 you would expect carrier branded phones (purchased in bulk at a good rate) to be offered to sell up customers to a smartphone and data plans.

Instead of selling Palm Pre at a loss for $29.00 (dumping inventory or not) or a Droid Eris for $49 to clear that out for next HTC model they know won't sell when the new model appears a vendor can sell a "Verizon Windows Phone 7" smartphone for $49.99 and not pay $300 to HTC or Apple. Not a rocket science, especially with Microsoft having cleaned up the minimal requirements

Of course I expect Android devices first however there is a concern that android tekkies will probably reject them and Windows Phone 7 will look more appealing in retail stores. TBD.

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